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Information overload was clogging the company's decision
making arteries.
M3 shifted the company's focus from "all data" to
"key data," which was essential for driving customer
loyalty.
The company was relying upon an analog fax-based
distribution process for collecting and disseminating vital
customer data to the 90+ managers and staff located around
the country.
M3 quickly retired the outdated method and
implemented an automated real-time online
dashboard system for gathering and distributing
critical customer information.
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